Saturday, August 6, 2011

Food Sweepstakes Building Consumer Loyalty Through Social Media

Food sweepstakes, free food giveaways and contests are gaining in response of consumers communicating in social media.  The Free Grocery Giveaway offers consumers a chance to win free groceries for a year, with a dozen other free grocery store certificates and free food offers available to consumers who first download the sponsor company's free mobile grocery coupons app.

The Free Grocery Giveaway is primarily promoted within social media.  A Blogspot blog on coupons, the Wordpress community blog on grocery coupons, Facebook and Twitter social media users are responding to these free food sweepstakes and contests.  You will even find videos promoting food sweepstakes ranking on Google, Yahoo, and Bing within hours of distribution to video sites like YouTube.

Consumers are responding to campaign offerings, like "WIN free groceries for a year!"  They are looking for ways to save money in a down economy, with a market threatening another recession.  Grocery store brands, food and consumer products which are providing discounts, rebates, and promotional offers such as free food sweepstakes are building consumer loyalty.  Consumers appreciate brands that are making the effort to help them in this down time.  And - as always - they are telling their friends.

Social Twist Friend Referral Program
Friend referrals account for a high number of promotional registrations and consumer entries into contests.  Platforms such as Social Twist allow brands to increase consumer loyalty by connecting to the social networks of their loyal consumers.  Consumers who are loyal to a brand will spread the word and enhance the effectiveness of promotional marketing within social media.

See more case studies on brand marketing for social media at Brainy Blonde Brands.  Get the inside scoop on how to obtain first page rankings in search engines to social media search and Video SEO.

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