Social Media Marketing Shows Exponential Market Growth on Google Search

Google Insights shows us the category of social media marketing is growing exponentially. If you were in the business of traditional marketing, ignoring social media, I doubt you would be on The Social Marketing Spot Blog.

Large brands are on board. Small brands are on board. Social media marketing is here to stay. Traditional advertising channels are reporting lower revenue projections year over year. Television advertising is losing revenue to video marketing, print advertising to blogging, and the yellow pages have been replaced by Google.

Video advertising is now a $1B ad industry and YouTube is the second largest search engine online. Large company brands are participating in social media marketing at promising rates. They all have Twitter, Facebook, and YouTube accounts, which are used to participate in conversations their consumers are having. Those conversations are about company brands, products and services.

This conversational marketing, taking place in social media, has migrated from what was less traditional to what is now the most direct form of branding. Marketers are now able to hold conversations with their consumers, while managing a much higher gross margin in advertising, marketing and public relations budgets.

The new C Title is CLO: Chief Listening Officer who has the sole responsibility of listening to the conversation within social media, in an effort to manage corporate branding. Online Reputation Management begins here. Intuitive marketing professionals began social media marketing early. Those marketers who do not jump on the social marketing train today will not have jobs tomorrow. My guess is many marketing VPs are catching on, because they are increasing activity of search for topics associated with social media marketing.